brands · case
PSA Antwerp: No Manual At PSA Antwerp, a test is running: three fully electric straddle carriers, the next step in the electrification of the terminal fleet. There is no playbook for it — the maintenance plan is written while the machines are already running. For this film we put the people behind that test in front of the camera, in their own words. The Production People Over Machines: Engineers, project leaders and maintenance crews, each filmed at work on the terminal. No script, no actors — every voice explains its own piece of the puzzle. Terminal Scale: High voltage, 78-ton machines, charging infrastructure built into the daily operation. The port itself is the film set, from the grid that feeds it all to a charging session in a lunch break. One Test, One Story: The film doesn't sell electrification as a finished project. It shows a company that runs dozens of projects a year and always has something in between that nobody has done before. The Result An employer branding film that positions PSA Antwerp as a place where you build the port of the future: hands-on, technical, and figured out together — captivating stories, told together.