brands · case
Sculptural Shade & Light: Content Creation for Anamon In collaboration with Lichtwaas, 10AM produced a visual content suite for Anamon, a Red Dot Award-winning parasol that redefines luxury outdoor living by blending shade, illumination, and organic design. The Production Design in Motion: Highlighting Anamon’s revolutionary top-down opening mechanism, unfolding smoothly like a blooming flower without disturbing surrounding furniture. From Day to Night: Capturing its dual identity, providing elegant daytime shade and transforming into a warm, sculptural LED light source once the sun sets. Materiality & Craft: Playing with natural sunlight, architectural shadows, and high-end outdoor settings to showcase the sleek finish and clever engineering. Multi-Platform Content Suite: Delivering high-impact video assets and polished visuals optimized for web, social media, and product launches. The Result A refined, lifestyle-driven visual campaign that translates high-end outdoor engineering into an immersive, atmospheric story.